Misread Apparel

Our Story

I started playing golf when I was 10 years old.

I've experienced everything from frustrating rounds, exciting rounds, bad shots and good shots. Golf has made me angrier than anything else in my life. It has also given me more peace than anything else in my life. I go out there with my dad and for a few hours nothing else matters.

That's what golf actually is. Not the highlight reel. Not the low numbers. The whole thing. The frustration, the calm, the bad rounds you can't explain, the good ones you can't explain either.

When I started looking at golf brands, all I saw was perfection. Clean swings. Low handicaps. Highlight shots. Everyone selling the version of golf that almost nobody actually plays.

Nobody was making anything for that golfer. So I made it myself.

Some rounds I shoot low. Other rounds I can't figure out what I'm doing out there. The one who shoots 90 one day and 75 the next and shows up anyway because that's just golf.

Misread isn't about fixing your game. It's not about shooting lower numbers or becoming a better golfer. It's about being honest about the game you actually play. The misreads, the mishits, the rounds that hurt. Showing up anyway.

That's the most interesting golfer to me. Not the scratch player. The one who had a round they wanted to forget and came back the next day.

The name means the same thing off the course too. Getting misread, underestimated, written off before anyone's actually watched you play. That's not just a golf thing.

Vol. 001 launched in late June 2026. 23 pieces. Eight hoodies. Fifteen tees. Never restocked. Made for the golfers who know exactly what this feels like.

Vol. 001 was just the start. More drops are coming. Same idea, same limited runs, never restocked.

Commit to Imperfection.

Misread, Vol. 001, June 2026